Social Media Essentials and Tactics with Bryson Bernarde

Part 1: District Public Image Chair Bryson Bernarde talks about how clubs can establish and grow awareness of their club and the good they do through social media. Topics discussed include:

• The advantages of social media
• Different social media channels
• Putting together a social media team
• Coming up with ideas for posts
• Creating events
• Tips for use of photos and videos
• The importance of story-telling
• Building your follower base

Part 2: We learn more about Bryson, how he started his business, United Social Media while he was a Freshman in high school, how he joined Rotary, and how Rotary has played a role in his professional development.

Resource Links

• How to create a Facebook Page
• Facebook Best Practices for Non-Profits
• Canva - Easy Design Tool for Creating Content
• Rotary Brand Center

Contact Doing Good 6220! with your comments, suggestions, and guest ideas at doinggood6220@ridistrict6220.org.