Publicity Through Traditional Media with Kathryn Halvorsen

Part 1: Rotary Club of Wausau member Kathryn Halvorsen talks about how clubs can get their message out and improve their public image through traditional media. Topics discussed include:

• The role of traditional media
• Making your story attractive to traditional media
• Creating a good press release for different channels (print, radio, television)
• Breaking through by thinking like a story-teller
• Building relationships with local media decision-makers
• Importance of identifying a critical point to emphasize in coverage

Part 2: We get to know Kathryn's story - where she grew up, her professional career path, and her Rotary journey. 

Resource Links

• How to write an effective press release
• Press release templates and examples
• Rotary Brand Center (source for images, videos, logos, and more)

Contact Doing Good 6220! with your comments, suggestions, and guest ideas at doinggood6220@ridistrict6220.org.